One year after the launch campaign ‘Born in Le Brassus’, we jump back into the stories of the AP wearers to see how they’ve continued to push forward, even during the most challenging times. In inspiring and intimate portraits, they take us through the new adventures they’ve embarked on.

In this social campaign, these inspiring stories help reconnect AP’s audience to the spirit of the brand, beyond watchmaking.

Shot on 16mm film, the production took place during lockdown and covid restrictions, with collaboration across Amsterdam, LA, London and New York.

TENZIN WILD

The co-founder of The Last Magazine, launches Abode of Snow, an outerwear brand inspired by his ancestors and Tibetan roots.

“Forging your own path means you need to be willing to take risks. Enjoy the sense of freedom that comes with it.”

CHARLOTTE CARREY

A supermodel that goes from walking down runways to taking off from them, fulfilling her childhood dreams of becoming a pilot.

”Why wait to do something you love? Because at the end of the day, it’s going to be worth it.”

JEN AZOULAY

An entrepreneur and fashion influencer starts up her own studio, where she blends vintage with haute couture effortlessly.

“When you start something, you will need to follow that voice inside of you. This is who you are, and this is your vision”.