STELLA ARTOIS | HOST BEAUTIFULLY
A little extra thought and care goes into Stella Artois’ brewing style, which also creates the perfect parallel for the art of hosting. In need of a refresh, we rescue hosting from the stodgy world of silver platters and grandma’s fine china, and bring it to a more contemporary and imaginative place. The campaign “Host Beautifully”, sought to inspire and facilitate this new approach to hosting at every turn, and in every medium, starting with film.
A beautiful mess is the mark of a perfect evening. The prints, shot by Daniel Riera, pushed the brand out of its regular white studio comfort and adorned magazines, billboards and custom murals. In select food magazines, a 4 page fold print gave a fun and inspiring look into the A-Z’s of hosting.
Surprise is a key ingredient in good hosting. We ended the campaign with a PR experience, a simple dinner party that turned into a concert in the sky with hot air balloons.
