THE NORTH FACE - WE ALWAYS HAVE YOUR BACK
A global campaign that reconnects The North Face with the great outdoors and turns their unusual logo placement into an iconic statement of purpose. Narrated by Oscar winning star of Free Solo and legendary climber Alex Honnold.
The line “We Always Have Your Back” was created as a reminder that the brand has explorers’ back every step of the way. Whether you’re rocking it as a fashion item on the streets or wearing technically advanced gear for a mountain exploration, this campaign gives that meaning a contemporary and fresh spin.
