SNAPBAC - IT’S GAIN DAY
Snapbac, an athletic wear startup that focuses on recovery, needed some help to stand out from their competition. From strategy to creative execution, we helped create their brand world from scratch, turned their philosophy and fitness research into science-made-simple and reminded the fitness audience that after game day, “It’s Gain Day”.
The harder you train, the smarter you have to rest. That’s not rocket science, it’s muscle science. We created a design language and system that was easy to recognize and remember, giving you all the tools you need to rest harder. We call it The Complete Precovery System.
For launch we honed in on NY, the city with the biggest elite amateur fitness community, and opened up the “Precovery Lab” in downtown, strategically located in between the fitness studios. We had a “Precovery Van” that went out to every hard core fitness studio, running track and competitive apparel brand to spread the word grass roots style.
Every night we had something new going on to draw people in, we tapped into local influencers and running crew leaders and offered them the space to use as a hub for their passions.
At the Precovery Lab pop-up, we challenged these hard core athletes to beat their personal bests, by resting smarter, offering them all the science and tools they need to do so. For 4 weeks, Snapbac was all over New York City, and in an over crowded athletic wear category, we managed to carve out our own space.
