H&M - WEAR THAT FEELING
Clothes don’t just make the man. They make the man feel. The global H&M campaign, ‘Wear That Feeling’, celebrates the confidence you gain through the clothes you wear.To helm the campaign, we didn’t look for a fashion icon, instead we looked for someone who has the confidence to pull anything off. Say hello to Pete Davidson, the man of that moment and the new face for H&M Man.
Unlike women most men don’t find style inspiration through runways or traditional fashion films. They find it in the entertainment they love. In another film of the campaign, Pete Davidson becomes a literal bird magnet in his new shirt.
The inspiration went beyond entertaining films starring Pete, and showed more men wearing that feeling, no matter the moment.
