H&M BEAUTY - COMING UP ON MAKE UP STORIES
‘Coming up on Make Up Stories’ was our 2nd drop for H&M Beauty. This time around we highlighted a handful of lipsticks that encouraged beauty lovers to start their own storylines, no matter which shade they choose. The campaign had a playful social first approach, while also translating beautifully in-store as longer film pieces and print elements.
Just like in our 1st drop for H&M Beauty, renowned Make Up Artist Raoul Alejandre created the bold looks for this campaign as well. So we captured him in his element, serving inspiration & tips to beauty lovers everywhere in a behind the scenes film.
